Choose what you want to listen to, or let Spotify surprise you. You can also browse through the collections of friends, artists, and celebrities, or create a radio station and just sit back. Soundtrack your life with Spotify. Subscribe or listen for free. Spotify's revenue is up, but it introduced a new deal where artists can opt for lower pay in exchange for promotion in its algorithm. (iStock) In the latest phase of the music industry’s race to the bottom, Spotify announced last week that it would give artists more visibility in its algorithm in exchange for reduced royalty payments.
Spotify has launched a new feature today (20th September) that allows independent artists upload their own music, for free, without any need for a record label or third-party aggregator.
The new initiative is currently being tested in an invite-only beta mode, but Spotify said they will “bring upload to even more artists, labels, and teams” in the future.
![Spotify my artists Spotify my artists](/uploads/1/3/3/9/133946038/560106366.jpg)
In July, the firm’s CEO, Daniel Ek, told investors during a Q2 earnings presentation that Spotify want to create a “two-sided marketplace”.
Artists will upload their music via the Spotify For Artists platform, which counted over 200,000 user at the end of June.
Earlier this week (19th September), DJ Mag reported that Spotify is reportedly being sued for gender discrimination, equal pay violation, and defamation.
That came after the news that Spotify striking deals directly with independent artists is a move that is reportedly worrying major labels, who Spotify have historically relied upon for a large slice of their streaming catalogue.
Last month (August), Warner Music Group also liquidated its entire equity in Spotify, bringing a grand total cash-out of $504 million.
Rob McCallum is DJ Mag’s deputy digital editor. Follow him on Twitter here.
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